Le crepe del marmo
Small project, big challenge

Le crepe del marmo
Small project, big challenge

Le crepe del marmo
Small project, big challenge

Le crepe del marmo
Small project, big challenge

Le crepe del marmo
Small project, big challenge

Budget and time constrictions and the complexity of remote work
can be overcomed when I focus on my will to make something of concrete and valuable.
This is “The cracks of marble” case study.

Budget, time and distance constrictions can be overcomed
when I focus on my will to make something of concrete and valuable.
This is “The cracks of marble” case study.

Budget, time and distance constrictions can be overcomed
when I focus on my will to make something of concrete and valuable.
This is “The cracks of marble” case study.

Budget, time and distance constrictions can be overcomed
when I focus on my will to make something of concrete and valuable.
This is “The cracks of marble” case study.

Budget, time and distance constrictions can be overcomed
when I focus on my will to make something of concrete and valuable.
This is “The cracks of marble” case study.

banner-crepedelmarmo

Problem

Problem

Problem

Problem

Three young folks working together for winning  “Premio Morrione” prize in the category web-doc.
They have a good topic and lots of information.
They have found a graphic designer for the motion design and infographic.
But they are missing someone who can give strength to their investigation, create a brand and a consistent UI for the website.
The folks want to win and I’m totally engaged with them, despite budget, time and distance constrictions.

I have a complex but beautiful life: family management, work and training, hobbies and travels, things to balance all together.
In this scenario my job needs to stay flexible but also be a source of knowledge, energy and personal satisfaction (and yes, also money!).
I need a brand, and a strategy, to combine all these expectations.

I have a complex but beautiful life: family management, work and training, hobbies and travels, things to balance all together.
In this scenario my job needs to stay flexible but also be a source of knowledge, energy and personal satisfaction (and yes, also money!).
I need a brand, and a strategy, to combine all these expectations.

Solution

Solution

Solution

Solution

Reduce the branding process to few deliverables.

Create a design system as UI guideline for the website development.

Stay in touch with Whatsapp, be honest and exchange ideas as quickly as possible.

Be available and cooperate with the other partners.

Craft a new identity.
Provide a partnership service to small-medium companies delivering 3 value propositions.
Say that with a new website and a stunning look.
Spread the messages using the blog and the social media.

Craft a new identity.
Provide a partnership service to small-medium companies delivering 3 value propositions.
Say that with a new website and a stunning look.
Spread the messages using the blog and the social media.

Passion driven folks

Passion driven folks

I can not resist the fascination of the passionaries! You can almost touch the commitment and all the emotions they feel acting for a cause.

When a friend told me about Marco, Daniela ed Elena and their story I was curious at first. We met and talked about their challenge of winning the “Premio Morrione” and their hope that this could be the opportunity to become a real journalists. They were really involved in their investigation topic: all the dirty system around Carrara marble (one of the finest in the world), the speculations, the accommodating politics, the deaths at work.
What is the better way to express the strength of this folks? How might I give credibility to their investigation? How might I create a visual connection with the marble?

“Folks, I can help you!”

I can not resist the fascination of the passionaries! You can almost touch the commitment and all the emotions they feel acting for a cause.

When a friend told me about Marco, Daniela ed Elena and their story I was curious at first. We met and talked about their challenge of winning the “Premio Morrione” and their hope that this could be the opportunity to become a real journalists. They were really involved in their investigation topic: all the dirty system around Carrara marble (one of the finest in the world), the speculations, the accommodating politics, the deaths at work.
What is the better way to express the strength of this folks? How might I give credibility to their investigation? How might I create a visual connection with the marble?

“Folks, I can help you!”

Brand ready to go

Brand ready to go

The folks had a small budget, so we agree that branding must be reduced just to the logo design.
I made a small research on visual journalism and modern investigation website and share my benchmark with them.
We agreed for few visual style and our work can speed up.


After rapid sketches on paper, I made some proposals in illustrator combining logo, typography and a picture. This early design system really help them to give me some feedback and make their decision. And the winner is...The logo n.3!
It represent the environment, the marble extraction and the decadence of this system.The gray remember the stone, the dark side of this world.
The red symbolize the blood of died workers, the strength and urgence of this investigation.

It’s a fresh logo, like the folks, but it’s also stable and reliable.

The folks had a small budget, so we agree that branding must be reduced just to the logo design.
I made a small research on visual journalism and modern investigation website and share my benchmark with them.
We agreed for few visual style and our work can speed up.


After rapid sketches on paper, I made some proposals in illustrator combining logo, typography and a picture. This early design system really help them to give me some feedback and make their decision. And the winner is...The logo n.3!
It represent the environment, the marble extraction and the decadence of this system.The gray remember the stone, the dark side of this world.
The red symbolize the blood of died workers, the strength and urgence of this investigation.

It’s a fresh logo, like the folks, but it’s also stable and reliable.

logo

The design system

The design system

Marco, Daniela and Elena keeping on investigating on the marble system.
We had phone calls, chat and had some meeting to my place: I knew beforehand the people they have to interview and even of the checkpoint planned together with the finance guard for raking over the truckers carrying marble, looking for irregularities. That was exciting! Go on folks!

My role, at this point, was to focusing on the UI. Starting from my visual benchmarks I chose and combined fonts, images, buttons and created a design system with some UX recommendations.
The visual appearance is consistent with the logo and convey authority and trust to the folks investigation.

These UI guidelines allow to go on with the web development without making a complete set of visuals, respecting the budget and the time constrictions.

Marco, Daniela and Elena keeping on investigating on the marble system.
We had phone calls, chat and had some meeting to my place: I knew beforehand the people they have to interview and even of the checkpoint planned together with the finance guard for raking over the truckers carrying marble, looking for irregularities. That was exciting! Go on folks!

My role, at this point, was to focusing on the UI. Starting from my visual benchmarks I chose and combined fonts, images, buttons and created a design system with some UX recommendations.
The visual appearance is consistent with the logo and convey authority and trust to the folks investigation.

These UI guidelines allow to go on with the web development without making a complete set of visuals, respecting the budget and the time constrictions.

UI-guidelines

Conclusions

Conclusions

I never expected to be part of this design challenge. It teached me more about the investigations world and refined my problem solving skills.

I wish that Marco, Daniela and Elena can realize their dreams and win the Premio Morrione.

I never expected to be part of this design challenge. It teached me more about the investigations world and refined my problem solving skills.

I wish that Marco, Daniela and Elena can realize their dreams and win the Premio Morrione.

Ready to cooperate?
Let's make great things together!

Ready to cooperate?
Let's make great things together!

Ready to cooperate?
Let's make great things together!

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or visit my LinkedIn and Instagram profiles

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